Branded Podcast Series

Written By Tony Fisher

Modernizing Investor Communications

Challenge
Lord Abbett needed to modernize their investor communications. Their message was buried in static reports and data-heavy decks that didn’t resonate with today’s investors.

Approach

I developed and launched a branded podcast series from concept through execution. This included shaping the strategy, coordinating production, and directing a team of editors and designers. The podcast gave portfolio managers and product specialists a platform to tell the human story behind the data.

Impact

  • Surpassed 60,000 downloads to date

  • Built a dedicated audience of 500+ Apple Podcasts followers and 300+ Spotify followers

  • Created a scalable communications channel beyond traditional reports

  • Increased investor engagement and visibility of product offerings

  • Positioned Lord Abbett as a forward-thinking communicator in finance

Visual Assets: Podcast branding, episode covers, production stills.

Tony Fisher
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